Alejandra works tirelessly and lifts up reuse as a thing all people can relate to and a solution for all – and for a just transition away from plastic. Her work has contributed significantly to the policy victories of Reusable San Mateo County, and the incentive program for Latinx Community members provides a novel way to get shoppers at farmers markets involved.

Jacqueline’s work as a leader in educating students about reuse helped the Berkeley ordinance get enacted, with her students providing some of the most powerful voices. Training students to do audits and come up with reuse solutions and strategies is only part of her brilliance: she also taught her students how to be local activists, how to speak at a press conference and testify at hearings.

Yayoi leads the new coalition Zero Waste Ithaca, which has great potential for impact. Her initiative Reduces BYO asks businesses to display a sticker to indicate they welcome customers to BYO – which is an important first step in the transition to reuse, especially in New York where there are no laws supporting BYO and some that ban it outright.